LeadCentrix
Pricing, out in the open

Here's exactly what it costs. Both ways.

Most companies in this space hide the number and make you sit through a demo to get it. We don't. Here are our actual prices — and, because you should know how a vendor arrived at them, the reasoning behind each one.

LeadControl — our main program
$1,895 / month, per rooftop

$0 setup · no per-lead, per-appointment, or per-deal charges* · it's all rolled into the flat monthly · scales per rooftop

No lead slips through the cracks.

LeadControl answers your new leads fast, covers the hours nobody is on, and works the leads that went quiet. It does three things:

  • Rapid response — when a lead comes in from your website or a third-party listing, LeadControl texts the customer back in your dealership's name, usually in less than 60 seconds, day or night.
  • After-hours coverage — calls and leads that land nights, weekends, and holidays get answered. A sales customer who's ready to look gets a set time during normal business hours. For service, parts, and every other department, that department's designated point of contact gets the caller's name, number, what they need, and the call recording and transcript first thing in the morning, so whoever calls back already knows why they're calling.
  • 60-day follow-up — every unsold lead from the last 60 days gets followed up, included in the monthly fee with no per-deal charge.* Leads older than that are what aged lead reactivation, below, is for.

To get the most out of LeadControl, we need limited access to your CRM. That lets us keep track of where every lead stands and re-engage the ones that were set aside and haven't been contacted for a set amount of time. That access is earned, not assumed. Before we're inside your system, we'll put a non-disclosure and data-protection agreement in place. If your attorney has one they prefer, we're glad to review it. Your standalone reactivation and the free 50-Lead Proof still need zero access; this is the step where a deeper connection earns its keep.

One flat monthly fee. Your invoice is the same whether we handle 200 conversations or 2,000.

Why one flat monthly fee

All three run continuously — new leads, after-hours, and the steady re-touch of anyone going cold — so per-lead or per-appointment billing would just punish you for a busy month. A flat $1,895 keeps it predictable — you always know the number, and it never spikes because leads picked up.

Why $1,895, and not less — or more

Look at what else is out there and this figure sits in a deliberate gap. Anything cheaper is a software tool you still have to staff and babysit yourself at 9 p.m. on a Saturday. Anything that's actually managed for you — an outsourced BDC, a dedicated hire, an enterprise assistant platform — tends to run two to four times this, often with five figures of setup on top. We deliver the managed outcome at closer to software pricing, with zero setup. One extra delivered deal in a month more than covers it — and the calculator on our homepage usually shows the monthly leak dwarfing the fee.

See how LeadControl works

*For active LeadControl clients. Full terms are in the LeadControl agreement.

Aged Lead Reactivation — for leads older than 60 days
$500 per closed deal

$0 until a deal closes · no setup · no retainer · no monthly minimum · no percentage of anything

LeadControl covers the last 60 days. This is for everything older: the leads that went cold months ago and are still sitting in your CRM. It also works on its own, as a way to start with us before any monthly program.

We restart the conversations in your dormant database and hand the warm ones back to your team. When one of them becomes a delivered vehicle, it's a flat $500 — the same amount every time.

Why a flat fee, and not a percentage

Most reactivation vendors take a cut of your gross or your profit. That means letting a vendor into your deal financials — and then settling up on "gross," a number that gets defined a dozen different ways, deal by deal. We don't want your financials, and we don't want that back-and-forth. A flat $500 per delivered vehicle is printed right here, it's the same every time, and it's a small slice of the gross on any vehicle — so a single recovered deal covers it several times over. One fixed, public number beats a moving percentage.

Why performance-only

You pay only when a vehicle we re-engaged actually gets delivered — confirmed against your own records. We carry the risk because we're confident in the work, and because a dealer who's been burned by vendors shouldn't have to gamble to find out whether we're real.

Get your 50-Lead Proof

Why we price it this way at all

The rest of the field bills on the event that's easy for them to see — an appointment booked on a calendar they control, or a flat retainer whether it works or not. We built ours around the event that matters to you: on reactivation, you only spend money when a vehicle is actually delivered.

Per-appointment vendorsRetainer / agencyLeadCentrix reactivation
You're billed when…An appointment is bookedThe calendar turns overA deal actually closes
Pay for no-shows?Often, yesYes, indirectlyNo
Who carries the risk?YouYouWe do

Why publish any of this?

Because the way a vendor treats your questions before you sign tells you how they'll treat you after. Everyone in this space can quote you a price on a call — we'd just rather you have it before the call, so price stops being a stalling tactic and we can talk about whether the work is worth it. Same reason our compliance rules are a public page: we'd rather lose a deal to transparency than win one by being vague.

Pricing questions

The things dealers ask next

Does the $1,895 change based on my volume?

No. It's flat, per rooftop — the same whether it's a light month or a heavy one. It scales only when you add a rooftop. No per-lead, per-appointment, or per-deal charges on anything LeadControl covers.

On LeadControl, do I still pay $500 per closed deal?

Not on anything LeadControl covers, including deals that come out of the 60-day follow-up.* The $500 per closed deal applies to aged lead reactivation, our separate program for leads older than 60 days.

*For active LeadControl clients. Full terms are in the LeadControl agreement.

Is $500 really all it costs to run reactivation?

On the reactivation program, yes — $500 per delivered deal, and nothing before that. No setup, no retainer, no monthly minimum. The only thing we ask for first is a look at your leads, which is what the free 50-Lead Proof is for.

Do you take a percentage of my deals?

Never. Reactivation is a flat $500 per closed deal — not a percentage of your gross or your profit. We don't ask to see your financials, and there's no line on the invoice you can't check against your own records.

What's the attribution window on the $500?

A defined window after we re-engage a customer, inside which a delivered vehicle counts as ours — confirmed against your records. The exact terms are in the agreement, and how we count explains the mechanics in plain language.