Free revenue audit tool

How much revenue are you losing from leads you already paid for?

Most businesses don't have a lead problem. They have a follow-up problem.

Enter your real numbers below — about 90 seconds. The estimate uses conservative third-party benchmarks, shown right under the result.

New leads per monthForm fills, calls, messages

Average front + back gross per dealFront-end plus F&I, per unit

Average first-response timeHow long before someone follows up?

min

After-hours and weekend missed callsPer month. Buyer calls that ring in when the store is closed.

Aged leads you've already paid for

Enter your numbers to see what's recoverable from your aged database.

Get your 50-Lead Proof

1. Cost-per-lead benchmark: LocaliQ / WordStream, Automotive Search Advertising Benchmarks. Average automotive cost per lead $32.79, measured across 2,001 U.S. campaigns, October 2024 through September 2025. localiq.com/blog/automotive-search-advertising-benchmarks

2. Internet-lead close rate: Urban Science, 2025, measured over 30 days. Carried from this page's existing estimate basis.